Say to WOW: Root Coverup that's More Than Just Magic ✨
Bye-bye grays, hello WOW! Instant confidence with our root touch-up game changer.
Have Grey roots got you down? Dull regrowth a drag? This color-depositing powder instantly transforms your look, giving you thicker, fuller hair with zero commitment
Stop stressing over greys and embrace the WOW! Revolutionary root coverup powder is your secret weapon for flawless, fuller hair in seconds.
Kiss Grey Goodnight: Instantly banish unwanted grays and regrowth with our blendable, smudge-proof formula. Choose from a range of shades to perfectly match your hair color.
Hello, Hair Hero! Get the illusion of thicker, fuller hair with our innovative hair-filling technology. Say goodbye to thinness and hello to voluminous confidence.
Zero Commitment, Endless WOW: No harsh chemicals, no permanent dye. Just a quick, mess-free application that lasts until your next shampoo. Perfect for touch-ups between salon visits or trying out a new color.
Salon-Quality at Home: Experience the wow-factor without breaking the bank. Professional-grade formula delivers salon-worthy results in the comfort of your own bathroom.
HOW TO APPLY WOW
Load up the small end of the brush with Root Cover Up.
Apply to dry hair.
Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out - do not use sweeping motion. Apply more powder as needed.
To extend highlights, use the side edge of small brush.
Lightly dust off any excess powder with wide end of brush, or use a hair dryer.
The powder will stick to hair but not to powder, so be careful not to over-apply.
Allow to set for a minute before brushing.
Highlights: To extend highlights, use the side edge of the small end of the brush. Use free hand to pull hair taut at the root. Wherever highlights have grown out, apply powder joining it to the existing highlight.
Cleaning: Run bristles under lukewarm water to rinse out the residual powder, using caution not to soak the metal ferrule as it can loosen the bristles. Fill a small bowl with lukewarm water and a squirt of baby shampoo and swirl bristles in soapy water. Rinse bristles under running water, then wipe brush dry with a cloth. Lay brushes flat to dry. Avoid using "brush cleaning" solutions.
